Continuing our content series, this article will introduce you to various types of content marketing that you can incorporate into your content marketing strategy in order to provide your audience with numerous ways to engage with your business and gain awareness about your brand.
First off, I’d like to briefly explain why it’s important to branch out and produce various types of content. Incorporating all four forms of marketing (audio, video, images, and written content) attracts more followers to your brand. Some people prefer podcasts over blogs whereas some people prefer blogs over podcasts and so by creating both types of content, you’re catering to the interests/needs of your followers, acknowledging that everyone likes to process information in different ways. Doing so will also build your online presence, increasing brand awareness and eventually, your sales.
With that being said, here are some different ways you can create content in order to improve your content marketing strategy and to ensure you have an edge over your competitors.
Blogging has become one of the most cost-effective and efficient ways for small business owners to reach out to their followers and potential customers. Blogs are one of the best ways to improve SEO and drive more organic traffic to your site from search engines. What this means is that sites with blogs have a greater chance of ending up on the first page of search engines like Google when consumers search for relevant keywords.
Blogging is also a great way to share your expertise with your audience. In doing so, you are building a relationship with them and letting them know that you know the market well, which will eventually lead to them turning to you for business. Consistently publishing blog articles asserts your authority as an industry leader and an expert in certain areas.
It’s important to remember that blogging is all about creating content that delivers value to your customers. You want to provide a better customer experience than your competitors.
In past blogs, we’ve talked about how video is one of the best types of content marketing for reaching and engaging your target consumers, no matter what industry you are in.
Like video, live streaming is an extremely cost-effective and powerful form of content. Through live streaming, emotions and sentiments are better expressed and this can be used to your advantage.
Sharing live events can make your audience feel more connected to you and your brand. You can also keep an eye on their comments and reply to them instantly, making your followers feel like they are a part of the experience.
The key to live streaming is to not promote your brand too much but focus on showing your audience who you really are and connecting with them.
Podcasts are a more personal form of content marketing. It’s where your followers come to hear the real you and build a relationship with your brand. It gives them the feeling that they know the person speaking on the podcast.
It’s fairly easy to create a podcast and all you need is a PC/laptop, a good quality mic and a good pair of headphones. The software available for editing podcasts is usually free and quite easy to use. Once you have created the podcast, you can start promoting it to increase its exposure and reach out to a larger audience.
However, like with all forms of content marketing, value is key when recording podcasts. Deliver value and you’re sure to gain a loyal audience.
These are a key content element because they are unbiased comments that give the honest truth to potential customers. They also help in establishing credibility and trust and it is an extremely powerful tool when it comes to strengthening your brand.
A great thing about client testimonials is that they provide content for various platforms. You can put them on your blog, website, brochures and even use them as creatives for your social media.
Strategic and intelligent use of testimonials can go a long way in promoting your brand. The more online visibility and stronger reputation you have and continue to maintain, the stronger your business will become.
Memes have basically taken over social media and so incorporating them in your content marketing strategy will attract more followers and will help them relate to you and your business.
For the most part, memes are meant to be funny or sarcastic but because they do grab our attention, businesses can use them to their advantage. The image you choose and overall meme must tie into your branding or your company in some way.
It’s important to first think of your target audience and to gauge whether this is something they would resonate with.
Another great way to show that your business isn’t just a bunch of robots is to showcase the personalities of your employees. Our Instagram for example, gives you great insight into the personalities of Flo Media’s employees, making our brand more personal.
For us, it’s more than just selling our services. It’s about building a relationship with our followers and making our business more reliable and relatable.
A diverse content marketing strategy is incredibly beneficial, helping you to get long-term, sustainable, and significant results out of creating content.
While there are many more types and forms of content marketing, these are great to start off with. If you’d like to know how we create content and the types of content we use, you can read our blog “Breakdown of Flo Media’s Content Creation System”.